A live prediction game for sport fans

Date: 2012-2014


PrePlay was the #1 live sports prediction game for smartphones and tablets that operated from 2010 to 2015. Operating for the Baseball, Football, and Hockey seasons, PrePlay allowed users to predict every play of every game, year-round.
PrePlay was an official Partner of MLB and the NHL. Together, we engaged fans in endless hours of live prediction contests that deepened fan affinity, drive, and extended TV tune-in, and provided value to corporate sponsors.

My role

As lead game designer, and head of product afterward, I was in charge of defining the vision of the game, designing the game system, the user experience (interface, navigation, game feel), and supervising the visual design as well as the production.

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How Preplay engage MLB fans